Privacy Policy


Urban Oars takes privacy seriously – we are committed to keeping your personal information private. All personal data we collect is kept strictly secured and is only used for the purposes described in this privacy policy.
This privacy policy applies to information collected through our websites and any information we collect through our other interactions with you (for example, if you talk to our customer services team).

What data do we collect?

When you visit or buy Urban Oars products online, we collect different types of Personal Data about you and your use of our website. We treat this information as falling into three categories: Customer Information, Usage Data, and your IP Address.

Customer Information is the information you explicitly provide to us when you make an online purchase, sign up to receive our newsletters or other communications, or participate in any program or competition which requires you to complete a form on our website.

This includes:

  • Your name
  • Your email address
  • Your shipping and/or billing address
  • Your payment information
  • What products you purchased

Usage Data is general information about how you interact with our website or other services, such as:

  • which pages you visited on our website
  • how you came to the website (for example, by clicking on a link in a newsletter or from an advertisement)
  • which buttons or links you clicked
  • whether you have been to the website before
  • geolocation data (that is, where you are located in the world – country/city)
  • inferences that we may draw about you from the usage data we collect

IP Address

Whenever you visit a website, the computer from which the web pages are served (i.e. our web server) needs to know your computer’s public network address so that it can send the pages you request to your browser. The public network address associated with your computer is called its “public IP Address” and is sent automatically each time you access any website. From a computer’s IP Address, it is usually possible to determine the general geographic location of that computer but often not the specific computer and if multiple people use the computer not the specific user (although if your IP Address is unique to you and is published somewhere or if you later identify yourself while using the same IP Address, it is possible that IP Address could identify you).

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

How we use data

Where we collect your personal data, we’ll only process it:

  • to fill orders placed by you, or
  • where we have legitimate interests to process the personal data and our interests are not overridden by your rights, or
  • in accordance with a legal obligation, or
  • where we have your explicit consent.

The main reason we use your personal data is to fill orders and to manage our relationship with you (for example, dealing with questions about products, returns, and warranty claims).

We also use personal data for other purposes, including:

To communicate with you: this may include providing you with information you’ve requested or that we’re required to provide to you, that relates to changes to our website or policies, marketing communications in accordance with your preferences or to invite you to provide feedback or to take part in research we are conducting.

To support you: this may include dealing with any questions you have about our products, dealing with warranty claims, or any issues relating to our goods or services.

To improve our website: we use Usage Data to help us understand the online behavior of our customers, which helps us to focus our marketing activities and improve the services we provide. Using web analytics on our website enables us to measure, collect, analyze, and report on Usage Data for the purposes of understanding and optimizing customers’ experiences on our website. We try to ensure that all Usage Data is pseudonymized (i.e. we cannot trace the Usage Data back to an identifiable specific person – in other words, you – either at all or without considerable effort) unless we have your consent.

Changes to this Policy

We may revise this privacy policy from time to time as we add new features or as laws change. When we make changes to our privacy policy, they are reflected on this page and the revision date will be noted at the top. Any revised privacy policy will apply to personal data, Customer Information, and Usage Data we already have about you at the time of the change, and any such information created or received after the change takes effect.